- What is Amazon?
Amazon is a multi-billion-dollar company based in the US. with branches in a major city in the world. It comes in a “BIG FOUR” group of the world’s largest and most valuable tech companies like Alphabet, Apple, Microsoft.
Amazon is a leader in online selling and business marketing where products are shown to it’s millions of online customers via complex data algorithms that can predict what a potential customer is more likely to buy. This focus on algorithmic process and data analysis has opened a new venue of marketing insight for the likewise millions of sellers on the market. Just about anything is sold on Amazon and it is usually the first place people look at because of its deals and cheap prices.
This new marketing insight driven by mathematical algorithms and computer programming has in itself grown up to be a huge market in the US and overseas. Pakistan is a new but highly valued contributor to this market.
Pakistan’s entry into this thriving digital industry was unfortunately late. Years of disinterest from the Government on giving opportunities to earn a living wage online and to support foreign currency transactions had left the country far behind in a race that demands meticulous preparation and on-the-demand data analysis. Therefore, it had a lot to learn when freelancing first started appearing in the country.
Freelancing is defined as doing any particular job onlinefor a fee. This is a convenient way to earn money for those who are more proficient with computers as most of the online jobs require more than a basic level of computer skills. They are paid as per task basis and it is similar to commissions.
All this made Pakistan the perfect market for more engaging freelance work. With Amazon’s Cloud platform and the companies working on Amazon, the demand for work that was created by a flood of young students going into freelancing which hitherto was fulfilled by low wage jobs on sites like Fiver, was met. Amazon’s infrastructure in cloud technology and focus on regulated work allowed Pakistani people to secure in the freelancing market, one which is growing stronger by the day. Recent studies, such as a comprehensive report by Upwork, indicate that Pakistan has ascended to become the fifth-largest hub for freelancers on a global scale. This is a huge growth for such a young player in the market.
Prior to this, Pakistani freelancers had faced a lot of difficulties in securing work, communication and earning a living wage but with Amazon’s secure and regulated work ethics all this has been successfully changed. Now freelancers in Pakistan are free to contribute to a growing company or choose a variety of marketing jobs on Amazon’s own cloud service AWS or MTurk.
A. Amazon Mechanical Turk (MTurk)
MTurk serves as a crowdsourcing platform where businesses and individuals offer tasks and projects for freelancers to complete. This platform has given Pakistani freelancers access to a vast array of microtasks and projects from around the world. With MTurk, freelancers can work on a wide range of tasks, from data entry and content creation to image labeling and research. This has not only broadened their skillset but also provided them with a consistent stream of work.
Furthermore, MTurk has enabled freelancers to diversify their portfolios and collaborate with clients from various industries. Whether it’s helping a tech startup with data analysis, assisting a marketing agency with content creation, or contributing to a research project for an academic institution, MTurk has created a marketplace where freelancers can explore different sectors and gain valuable experience and gain a foothold in the industry, thereby creating value for the whole country.
B. Amazon Web Services (AWS)
Amazon Web Services (AWS) on the other handis a cloud computing platform that empowers freelancers to build and deploy web applications and various software solutions. This platform has enabled Pakistani freelancers to enter the world of cloud computing and offer their expertise in creating cutting-edge digital solutions. With the demand for cloud-based services on the rise, Pakistani freelancers have found a new avenue to showcase their skills and attract clients from across the globe.
One thing is clear, Pakistan’s journey of rising to the top of the list of countries that offer freelancing work is never going to stop. Only recently, research has suggested that the average hourly rate for Pakistani freelancers has increased by more than 20% in the past year. This illustrates the trust and confident built by our fellow Pakistanis on the digital platforms leading them to secure higher wages and, in some cases, exclusive work dynamics.
This growth in the Pakistani freelancing sector has yielded a multitude of benefits for the country’s economy. It has generated fresh job opportunities and avenues for Pakistanis, simultaneously augmenting the nation’s export capabilities as freelancers provide their services to a global clientele. The freelancing industry has become a vital component of Pakistan’s economy, contributing to its growth and development.
The government, although late to the action has now recently realized the potential of freelancing and since introduce many welfare programs like no interest loans and memberships so that newcomers to this field can take advantage. One of these changes has also been ways to electronically transfer money between client and freelancer that has significantly improved the appeal of freelancing for those who are just looking to dive into it.
In conclusion, the revolution of Amazon on Pakistan’s freelancing industry has not only broken-down barriers for freelancers but has also opened up a world of opportunities and possibilities. With services like Amazon Mechanical Turk and Amazon Web Services, Pakistani freelancers have harnessed global platforms to showcase their skills and talents. The streamlined payment processes have provided them with financial security, while government support and educational initiatives have empowered them to grow and excel.
As the global economy continues to digitize and rely on freelancers, Pakistan’s freelancers are poised to play a pivotal role in shaping the future of work. The country has rapidly ascended the ranks to become a global freelancing powerhouse, and its digital talent is set to leave a lasting mark on the world.
The collaborative spirit, versatility, and commitment of Pakistani freelancers have not only transformed their own lives but have also contributed to the nation’s economic growth and development. As the journey continues, Pakistan’s freelancers are well-equipped to lead the way in the evolving landscape of the digital economy, creating a brighter and more prosperous future for themselves and their country.